Buzzwords such as consumer-empowerment and co-creation are flying around in meetingrooms as we speak. We feel it is time to face the music and rethink our own approach as a communication agency.
All those years, our industry has focussed on creating short-term campaigns instead of telling a compelling, never-ending long-term story. That is why at Dallas we create a Brandsoap® for your brand, not just a campaign.
A Brandsoap® embodies the continuous relationship between brands and consumers, between consumers and brands. Everything the marketeer or the consumer does that relates to the brand is another episode in that Brandsoap. To ensure people stay tuned to your Brandsoap you need a damn good story with an interesting cliffhanger from time to time.
Dallas has a crew of 35 dedicated people who make this their everyday business. If you’d like us to create a Pilot episode to get a glimpse of your own Brandsoap, please give us a call or send us an email. That's all for now folks. Stay tuned...
