Story - Launch Storywood

No entertainment, no Brandsoap. Story (one of Belgium's leading celebrity and showbizz magazines) decided to add an extra magazine in their weekly offer: STORYWOOD. What better way to launch it than with an outdoor stunt: the famous Hollywood sign revisited, alongside the Brussels highway. Next to that: a future proof concept that features the spitting images of Belgian and international stars: the Story Puppet Theater. TV, radiocommercials and an online platform where you can choose one of the many puppet quotes to post on your friends Facebook walls.
Lights on, camera rolling and... action!
Check out the TV commercials below, or go listen to the radio commercials on our Soundcloud page!